OBSTACLE
Networking Avoidance
Everything we have written about Networking Avoidance.
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Networking AvoidanceNetworking Avoidance: “It’s Fake” Is True of the Version You Were ShownThe event you register for and skip. The warm intro you never asked for. Here is what networking avoidance actually looks like, why your recoil is integrity rather than shyness, and the version of it that has nothing to do with working a room.
Lack of Peer SupportLack of Peer Support: Nobody in Your Life Has This JobYou have friends, a partner, maybe a team. Not one of them has run a company. Why the same worry loops for three weeks with nothing to check it against, and how to build a small circle of people who already know what you are describing.
The 'Build-It-And-They-Will-Come' FallacyBuild It and They Will Come: Why Launch Day Was Forty Visitors and Eleven of Them Were YouEighteen months of work and a launch post nobody saw. Here is what the build-it-and-they-will-come fallacy actually looks like, why distribution is always the next phase and the next phase never arrives, and how to finish the sentence "the first ten users will find this by ___".