Networking Avoidance

The event you register for and skip. The warm intro you never asked for. Here is what networking avoidance actually looks like, why your recoil is integrity rather than shyness, and the version of it that has nothing to do with working a room.

Eighteen months of work and a launch post nobody saw. Here is what the build-it-and-they-will-come fallacy actually looks like, why distribution is always the next phase and the next phase never arrives, and how to finish the sentence "the first ten users will find this by ___".