Ignoring Leading Indicators

You know your follower count exactly and cannot recall last month’s retention. Here is what vanity metrics actually look like, why applause is the number your effort drifts toward, and how to pick one measure that can tell you bad news.

Eighteen months of work and a launch post nobody saw. Here is what the build-it-and-they-will-come fallacy actually looks like, why distribution is always the next phase and the next phase never arrives, and how to finish the sentence "the first ten users will find this by ___".