The 'Build-It-And-They-Will-Come' Fallacy

The queue, the cache, the multi-region plan — all defensible, all built for load that has never arrived. Why scaling work feels like responsibility from the inside, what it is quietly protecting you from, and how to tell the two apart.

Eighteen months of work and a launch post nobody saw. Here is what the build-it-and-they-will-come fallacy actually looks like, why distribution is always the next phase and the next phase never arrives, and how to finish the sentence "the first ten users will find this by ___".